In the chart below we’ve highlighted our advertisers’ year-over-year growth in adoption for Pinterest and Snapchat ads - +117% and +67%, respectively.įor Tinuiti advertisers that are active on both Pinterest and Facebook, or Snapchat and Facebook, their Q4 2020 spending in relation to Facebook is reflected below. Snapchat advertising also saw a sizable jump with a 67% bump in adoption rates, showing that advertisers are becoming more open to exploring social platforms that historically took a backseat to Facebook and Instagram.
Tinuiti advertisers were among those leaning more heavily into Pinterest in 2020, with triple figure increases in adoption rates. It’s a social marketplace where sharing and promoting products isn’t perceived as intrusive (as it can be on other social networks) - it’s actually encouraged.Ĭompound that with 72% of surveyed Pinners reporting that “Pinterest inspires them to shop when they aren’t actually looking for anything,” and 70% saying they “discover new products on Pinterest,” and you have a good case for your brand to be present and active on the platform. Pinterest is specifically designed to promote product and gift ideas. This makes using Pinterest fun for users and “brand safe” for advertisers.” As The Motley Fool notes: “What makes it stand out from competitors like Facebook and Twitter is that it is focused on the finer things in life while avoiding hot button issues like politics or news stories. Many point to the positivity of Pinterest as a driving force for advertisers more heavily embracing the platform. While 2020 was a tumultuous year for advertisers due in large part to the COVID-19 pandemic and summer’s social media boycott, Pinterest saw impressive growth in ad sales in the latter half of the year. With enhanced business features like the product feed and native checkout, it has become an important sales and marketing channel for large and small retailers alike. Since 2009, Pinterest has fostered an online gathering place for people seeking gift ideas, recipes, DIY projects, and general inspiration.
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